IM USING INSTAGRAM TO ADVERTISE MY SOCIAL MEDIA CAMPAIGN
I have chosen the social media platform, Instagram to advertise my social media campaign for my documentary.
The reasons why I have chosen INSTAGRAM:
- It has more than 500 million active users daily, this means that my campaign will be bale to be seen by millions.
- It promotes my brand image in a positive way as there is no bad press surrounding Instagram.
- It mains users are aged between 13-29, which is my primary target audience for my campaign.
- Instagram allows me to publish everything from pictures to polls on whatever I would like to share. I can use the polls to interact with my audiences to engage them will the documentary.
- Instagram is also a really easy platform for me to use to upload my campaign, but it is also an easy platform for my audience to use to view my campaign.
After taking all these positive into consideration they massively out weighed the negatives on why not to use Instagram.
I am really happy I have chosen this platform as it allows me and my brand identity to have a really successful campaign.
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