BUYERS PERSONA FOR SOCIAL MEDIA CAMPAIGN

In this blog I have created a users persona for my social media campaign. 

In This blog it talks about the primary, secondary and tertiary target audience. For all 3 target audiences they are on a large scale, as it does not matter about there gender, class, ethnicity or interest just there age. This is because my documentary is about age and generations, this is why all these other demographics don't apply as everyone becomes older and age is something that everyone has in common.

My documentary is about how COVID-19 has effected the older generation. COVID-19 has effected everyone no matter their demographic, COVID-19 has spread globally touching and ruining everyones lives. 

For my social media campaign my primary target audience is the younger generations, ageing from 20-35, as the use social media the most. My Documentaries target audiences range from 20-70+ year olds as the current pandemic has effected everyone not just a set demographic. 

In this blog I have made real life people and talked about there lives and interest, as this helps me to create messages in my social media campaign that can resonate with my target audience. Knowing these details will help me create messages to build trust and convince my prospects to take action.